On Tuesday September 13th, Nike Canada premiered the screening of the highly anticipated documentary Air Force 1: The Anatomy of an Urban Legend and the launch of Toronto’s homegrown NHL superstar P.K. Subban’s ‘Always On’ campaign, at the Toronto’s International Film Festival (TIFF). The documentary traces the roots of the Air Force 1 sneaker and takes a unique look into the sneaker’s history and it’s influence on design, sports, and culture all over the world. Thanks to our friends at Nike Canada, twenty of our Toronto Loves Kicks (TLK) youth were able to attend the exclusive event to view the documentary for the first time, along side some of the sneaker world’s biggest influencers and local celebrities. The Anatomy of an Urban Legend was very educational and a dope way for our TLK youth to understand how the Air Force 1′s have evolved to be the legendary sneaker of Nike and how it inherited the street nickname ‘UP TOWNS’.
Highlights of the night included Toronto rapper Saukrates, who lent his vocals to the title track for the world premier of the ‘Always On’ campaign. Also in attendance was, well recognized and veteran to the sneaker game, Bobbito Garcia who played host for the night. Real talk though, I think he should try to do stand up and hook up with Russell Peters. Dude is mad funny and he had the crowd rolling with his one-liners. Bobbito was also featured in the Air Force 1: Anatomy of an Urban Legend documentary.
It was an epic event that Nike Canada put together, not to mention, that they really took care of our Toronto Loves Kicks family. They had on hand a Nike Sportswear Customization truck and gave us all the opportunity to customize an authentic Nike apparel sweater to have as a take away, which were thrilled to participate in. Our group is still raving about the number of industry people they had the opportunity to chop it up with.
DJ Jazzy Jeff and Russell Peters shut down the after party, as they both took turns spinning an array of tunes. I had no idea Russell could get busy like that.
In my opinion, there ain’t nothing like the white on white Air Force 1′s. They are a true classic. No matter what year or decade you are in, them sneakers will never die!
TLK would like to thank Charles Yearwood & Mimi Ivanovic from Nike Canada for giving all the youth such a valuable experience. Thank you for the hospitality you showed us during the event, not to mention all the candy that was provided.
Check out the video below on what went down and let us know your thoughts.