Out of the Box: The Rise of Sneaker Culture opens April 25th, 2013  

The Bata Shoe Museum is excited to announce the opening of the first exhibition in North America to examine the history of the Sneaker Culture.

What you will see at this Sneaker Exhibit is the history from the beginning of shoes which came from rubber on tires, to what we know now as a Sneaker Culture – a culture that is often referred to as “urban” which represents many forms of expression i.e. fashion, art, music but really, it’s the people who unintentionally helped to elevate it to what we know today. From the likes of the Clyde Frazier’s (puma) to the Run DMC’s (adidas) to the Moses Malones (Nike) and the phenomenon himself Michael Jordan (Nike/Jordan Brand) who single handedly elevated a culture that breaths fresh air into the diverse world we live in today. Our parents and grandparents often refer to sneakers today as tennis shoes; however, it’s just terminology like tamatoe/tomato. At the end of the day, everyone should come out and support this one of a kind sneaker exhibition.

Bobbito Garcia, a living legend in his own right and a timeless narrator to our generation through video games and documentaries has become a good friend of TLK throughout this process and will be a part of the opening Exhibition that promises to be a unforgettable event. Out of the Box: The Rise of Sneaker Culture is the first of its kind in Toronto and the world for that fact, so best believe everyone’s paying attention to what’s in store. There are some really big names coming to town throughout the year such as D’Wayne Edwards, Tinker Hatfield, who was the main designer of the Air Jordan sneaker in the early years and also, his brother.  Even sneaker extraordinaire customizer Mache will be coming through to show his support throughout the year.

If you have any doubts about the authenticity of Out of the Box: The Rise of Sneaker Culture, let’s put that all to rest now. Dion Walcott and myself, Lee Joseph, Founders of Toronto Loves Kicks have had our hands all over this from the jump. We’ve assisted in the development of this amazing project being brought to you by the Bata Shoe Museum but we took it a step further by creating the programming that will run throughout the entire year to April 2014.

This has been a long time coming for our City we call home. To get the latest info on Toronto Loves Kicks and all the things we’re up to, follow us @TDotLovesKicks.

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