I remember watching Micheal J Fox in Back 2 the Future II like it was yesterday, when he put on those Nike Mag sneakers that laced up by themselves. I lost my head as a young buck and that was in 89′. At that moment in time there wasn’t a single kid who wouldn’t have died for a hoverboard and a pair of those Nike Mag’s, that “Marty McFLy” wore in Back To The Future II. Had me convinced that moving side-walks and hoverboards was the future.
Now is the present day, the year is 2011, Nike partners up with The Michael J. Fox Foundation and Original Film Creators to Pursue a Future without Parkinson’s Disease.
1,500 pairs of the Nike Mag 2011 have been produced and 150 pairs went up for sale just a few days ago. This release just didn’t bring out all the hardcore sneakerheads, but as Michael J. Fox stated in his interview with David Letterman, it was the combination of three different populations – sneakerheads, Back To The Future fanatics, and philanthropists in the Parkinson’s community.
An initial unveiling at 21 Mercer in SoHo, NY and a media unveiling out in Los Angeles was the first look at the Nike Mag 2011 by the public, deeming this release as Nike’s best kept secret in recent memory. Nike also put together a hilarious ‘lost’ episode of the Back To The Future saga, in which Doc Brown travels to the year 2011 and runs into Kevin Durant (doing his best Marty McFly impression) at a Nike retail store in Lone Pine Mall.
As we mentioned before, 1,500 pairs will be released, and its all for a great cause with all proceeds going to fight the Parkinson’s Disease. 50 million dollar match grant was given to The Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki. They will match up to 50 million dollars raised by the Foundation through the end of 2012.
Check out the short video’s below and let us know your thoughts.